India's ports act back bone for shipping 95% ( Source: Invest India ) of goods Volume into the country and outside the country. In this cargo, List of most shipped cargo is

• containerized cargo
• crude oil
• machineries and others

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Due to Increased volume of trade & containerization of goods moving in ports, we see humongous vehicle traffic at ports sometimes waiting for days for loading and unloading of cargo from trailers. Lot of these trucks are operated by individual operators with demand coming from corporates.

Effectively ports operates as Hub for receiving cargo and Various spokes are roadways & railways bringing in cargo from other nodal points like Container Freight Station(CFS) & Inland Container Depots (ICD) and directly from factories.

these trucks are majorly owned by individual owners with less than 10 trucks . 85 % are fleet in owned such small fleet owners

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Product : Aggregation platform for container trailers built on ONDC network by placing booking directly by corporates

Industry : Freight Logistics-B2B ocean Freight

Product stage : PMF

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Current Process :

Cargo movement is currently outsourced by factories to third party providers. these third parties are further involved with multiple intermediaries to reach the actual transporter. these intermediaries end up taking a cut from transporter's revenue who operate with a thin gross profit margin of 15-20%.

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these intermediaries leads to Delay and improper communication to end customer ,sometimes causing delay in shipment and causing pain at critical situations thereby affecting TAT and operational efficiency of factories and trailers

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​Why This Product :

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Benefits For Customers:

1.Reduce Intermediaries

2. Timely availability of vehicle for Shipment of Containers for Customers ( To Avoid Paying Additional Storage Charges.

3.Standardize shipment cost for distance travelled per unit weight

4.Bring uniformity and seamless movement to and from port/CFS in supply chain

5.Digitized Documenationa and live tracking with pre-informed Estimated time and date of Arrival

Benefits For Trailer Owners :

6.24/7 Dedicated call support

7.Resting Points for Driver Welfare & safe parking points with security

8.Road side assistance for vehicles ( to ensure they reach on time)

9.Improved cash flow by quick Payment after trip completion instead of 45-60 days

10.Instant Access to loads from 100s of reputed organizations live on ONDC

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Proposed application flow for customer:

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This market is cluttered with mix. of organized and unorganized players

1. providing integrated services Such as Warehousing, Customs Clearance Documentation along with Transportation of Containers providing Customers a slew of services through mix of in-house & thirty party support.(Network & Fixed Contracts is the Moat) .Ex: kerry indev Logistics, Ceva logistics, Allcargo CFS

2. Few Tech players are Building a platform by providing services in broad road transportation sector across various kinds of light Commercial vehicles (LCV) with little focus on port segment. most of vehicles on this platform are in less than 18MT segment in MCV . Ex: Let's transport, Trucknetic, Blackbuck, Vahak ( Data is moat with fixed contracts for recurring venue )
3. Unorganized players : The dominant players in the market in terms of volume, but little in terms of capturing value created.( Roughly80%-market share, less than 10 Vehicles ) .this group supports the 1st and 2nd group during demand fluctuation

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INDUSTRY TAM:

Indian Logistics Industry is $300 Billion

Intercity road logistics is 75% is $225 Billion

In this Intra city Logistics is 8 % which is $ 18 Billion( less than 200 Km)

TAM For This Product:

To Calculate the TAM , we adopt the Top -Down Approach.

Here we take the ceiling of the business from publicly available data from investor reports of public companies(ex: Adani Ports ) and arrive at TAM and deduce to SAM,SOM

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TAM= total Containers shipped to/From India per year * Average revenue per trip * Margin per trip

( 1 TEU = 1 twenty feet container)

​ *Data from Listed company's Investor communication letter

TAM =18M*15000* 0.03=810 Crore Revenue per year

TAM is 810Crore /year

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Service Addressable Market :

SAM can be calculated by considering Share of Organized and unorganized business and Willingness to move away from traditional relationship based business to adopt Tech for this.

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SAM Is 486 Crore/year

*Integrated Companies provide end to end solutions including cargo booking slots in ships, storage at warehouse, port services along with transportation. these customers are not ideal target for PMF stage as their needs are even bigger and we are Providing a limited offering now. so, they are not considered now for now during acquisition.

We have this opportunity to serve remaining Business with SOM of 486 Crore potential Revenue/year

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Servicable Obtainable Market:

India has 13 major ports and 12 minor ports spread across 8 states and over 150+ Inland Container Depots in the hinterland.

As in PMF Stage, we are not active in all markets. we are focusing on one specific city in one state to find right fit before scaling.

so, we further narrow down market size to current geography where we are active in now

Serviceable Obtainable Market is 116 Crore /year

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Customer-ICP

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Here we have identified the various Potential ICPs for the product

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we use this ICPs and apply our framework For user selection depending on stage of product .

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Based on above analysis ,ICP-2 is shortlisted,

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​Core value Proposition of the Product:

1.Book Trailers on-Demand from vast selection at your price point. (For Shippers)

2.Avail Direct Loads from reputed companies directly in ONDC, Reduce waiting time and Increase Profits.

3.Pay Transporters Early with Invoice Discounting Model (For Truckers).

4. Use Govt. Port data From Unified Logistics Interface Platform(ULIP) Portal to plan trips Timely reducing waiting time at ports

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Stage : PMF

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JTBD :

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Functional: Ability to serve fluctuating demands

Financial : On-time Clearance , saving additional Cost on storage

Personal: Time Saved from frequent calls and follow ups with transportation companies

Social :

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